The Business Case for Sustainable Finance

Should sustainable finance not just be business as usual? What are the responsibilities of the private sector and government in sustainable development?

From left: Umang Vohra, CEO, Cipla; Himanshu Bakshi, Director Marketing & HCNS, Danone India; Kuldeep Jain, Founder and CEO ,Cleanmaxsolar; Manu Balachandran, Moderator, Forbes India; Pramod Chaudhari, Executive Chairman, Praj Industries; Adarsh Natarajan, CEO, Aindra Systems and KK Maheshwari, MD & CEO, Ultratech Cement

Sustainable development is not just about clean energy and using ethical business practices to create better value for shareholders, but also about improving the lives of society with impactful investments in sectors including healthcare, education, technology and finance.

The latest edition of Forbes India Conversations, in association with BNP Paribas, brought together some of India’s top minds to discuss India’s stance on sustainable development and where it stands in terms of fulfilment of the 17 Sustainable Development Goals (SDGs) set by the United Nations (UN) General Assembly in 2015. The leaders deliberated on a roadmap to fulfil these goals. There was also a discussion on the role of sustainable finance in ensuring sustainable growth of the country and its business ecosystem.

The event took place on 12 February in Mumbai, and saw two riveting panel discussions with industry leaders. The first, titled ‘The Roadmap to Sustainable Development in India’ comprised Adarsh Natarajan, CEO of medical device startup Aindra Systems; Himanshu Bakshi, Director-Marketing & HCNS of nutrition products manufacturer Danone India; Pramod Chaudhari, Executive Chairman of biofuel major Praj Industries; Kuldeep Jain, Founder and Managing Director, CleanMax Solar; KK Maheshwari, Managing Director of UltraTech Cement, and Umang Vohra, Global CEO and Managing Director of pharmaceutical major Cipla. The discussion was moderated by Forbes India’s Manu Balachandran.

The panelists addressed how sustainable development is as much the responsibility of the private sector as it is of the government.

With access to finance, latest technologies, and larger risk appetite, private companies have a huge stake to enable sustainable growth in the market they operate their businesses in. “Perfect alignment of business objectives to sustainability is required to achieve the long term goals,” said Adarsh Natarajan, CEO of Aindra Systems.

The corporate sector, the panelists discussed, will only be able to meaningfully contribute to sustainable goals if they believe in it “The commitment to SDG goals has to come from within,” said Himanshu Bakshi, Director-Marketing & HCNS of Danone India. “We, for instance, have reduced water consumption by 50 percent in our operations in the last five years.” Access to clean water and sanitation is sixth on UN’s list of SDGs.

Sustainability is often likened to clean energy, solar and wind initiatives. However, access to jobs, better livelihood and finance also contribute to sustainable development in the country. For instance, KK Maheshwari, Managing Director of UltraTech Cement, believed that India has failed to tap the potential of its tourism sector. “This segment can have a multiplier effect and can create lots of jobs, even take forward people who don’t have very high levels of education.”

Pramod Chaudhari, Executive Chairman, Praj Industries, added: “There should be a distinction between jobs and livelihood. The key question should be: How do we create better livelihood for people?”

When asked what the biggest challenge to sustainable development in India is, Chaudhari said, “Population is going to be the mother of all evils in the future. Controlling population is not a part of the UN’s SDGs but it’s an important parameter.”

Commenting on government schemes and programmes, such as rural electrification, health insurance, and digital connectivity, Kuldeep Jain, Founder and Managing Director of CleanMax Solar said, “Private sector can play its part but regulatory and government mandates will help push sustainable goals. There are not enough sources of finance to fund sustainable goals in India.”

The panel agreed that the success of such government initiatives and other steps to ensure the fulfilment of sustainable development goals will depend on a holistic approach toward implementation. The experts agreed that the same can be ensured by cross-sector collaborative measures and breaking silos to achieve the bigger goal. India has the opportunity to take learnings from the implementation of its SDG objectives to other nations, who can then replicate the best practices.

From left: Ananya Birla, Founder, Svatantra Microfinance; Prabhat Pani, Head of Partnership, Tata Trusts; Dr Rachel Melsom, Director UK and Europe, Tobacco-Free Portfolios; Kevin Lee, Moderator, CNBC TV18; Franciska Decuypere, India Country Head, BNP Paribas; and Saurabh Agarwal, Infrastructure Transactions, South Asia Regional Director, CDPQ

The second panel, titled ‘Sustainable Finance Ecosystem in India’ included
, Ananya Birla, Founder, Chairperson and Managing Director, Svatantra Microfinance; Prabhat Pani, Head of Partnerships and Technology, Tata Trusts; Dr Rachel Melsom, Director, UK and Europe, Tobacco Free Portfolios; Franciska Decuypere, India Country Head, BNP Paribas; and Saurabh Agarwal, Regional Director, South Asia, for infrastructure transactions at CDPQ. The discussion was moderated by CNBC TV18’s Kevin Lee.

According to the World Bank, 70 percent of global greenhouse emissions come from infrastructure development, construction, power plants and transport systems. A report by the Global Commission on the Economy and Climate says that countries around the world will have to invest $90 trillion over the next 15 years just to mitigate climate risks.

It is a challenge for developing economies like India to build quality infrastructure and provide efficient transportation services, while minimising environmental damage. “Such ambitious targets of course cannot be met only through traditional ways of funding. That’s where sustainable finance comes in,” moderator Kevin Lee said.

Ananya Birla, Founder, Chairperson and Managing Director of Svatantra Microfinance defined sustainable finance as “when a company or individual pledges money to achieve any of the sustainable goals. At Svatantra microfinance, we help improve the livelihood and GDP [gross domestic product] per women. We are encouraging people to come into the banking system.”

Highlighting the need for dedicated finance for sustainable development goals, Franciska Decuypere, India Country Head at BNP Paribas, added, “BNP Paribas has a strong conviction to contribute to the UN’s SDG goals. There will be a multi-billion loss in Global GDP annually if we don’t reach the targets.”

Dr Rachel Melsom, Director, UK and Europe, Tobacco Free Portfolios, said, “Sometimes, sustainable finance doesn’t mean investing in good things, it can also mean not investing in sectors that might have negative impact on the society.”

Taking the example of the tobacco industry, she explained. “Investing in tobacco adversely impacts 14 of the 17 SDGs of the UN. Studies have shown that keeping a non-tobacco portfolio isn’t just the right thing to do, but it also makes good business sense.”

Decuypere believed there has to be a business case for sustainable finance. It should give returns to investors because sheer nobility cannot go very far.

“Carrots and sticks from the government in transition phase can push the agenda of sustainable finance,” she suggested.