In a recent podcast with Treasury Management International (TMI), Pierre Fersztand, Global Head of Cash Management, Trade, and Payments, discussed extensively about what it means to have a co-creation mindset and how it has redefined BNP Paribas’ approach to collaborating with corporate clients around the world.
Co-creation in treasury is an iterative process that involves first listening closely to clients to identify with them the pain points they want to solve, then use technology as a tool to deliver a practical solution treasury teams can use every day.
Pierre Fersztand, Global Head of Cash Management, Trade, and Payments, BNP Paribas
Tailored value-adding treasury solutions are being implemented as a result of the BNP Paribas Treasury Board, the Bank’s proprietary co-creation centered event with some of its top clients in Europe, Asia and the Middle East. Success stories form the Treasury Board co-creations include Benetracker.
