The awards
highlight banks that drive strategic and technological shifts in the FX
industry, foster innovation and help their clients to stay ahead, according to
the organisers of the event, who highlighted the advanced and accessible user
experience of BNP Paribas’ Centric and Cortex platforms, in particular the
interactive and adaptive capabilities of the bank’s algorithmic execution
suite, Cortex iX.According to Profit and Loss magazine:
With the execution tools on the Cortex side, BNP Paribas has managed to take something that can be very complicated and simplified it to a point where it becomes incredibly easy to use without sacrificing any of the capabilities of these tools.
The genius behind the [Centric] platform can be shared equally between the original design, which was to be open, scalable and flexible – the App Store approach – and the vision that wanted to create a platform that met so many needs of the varied customer base, but was easy to navigate around.